Wednesday, November 27, 2019
Cannabary tales essays
Cannabary tales essays In the novel, Cannery Row, many characters experience hardships and asperities throughout their lives in order to make a living. Two characters who works hard to make their lives worthwhile are a grocer Lee Chong and a scientist Doc. These two characters pose a great exemplary of hardworking and achievement. Lee Chong, a shrewd sometime manipulative businessman but is a kindhearted owns a small grocery store at the Cannery Row. He is a diligent worker who helps out the unfortunates of the Cannery Row. Benevolent man assists many needy customers by offering them credits to the store. The generosity of Lee Chong symbolizes caring and loving for other people. Affectionate care that Mr. Chong provide for the people of Cannery Row may bring him a good fortune in him. However, along with his soft heart Lee Chong has a very strict and disciplined mind towards people who are lazy, selfish, and greedy. He does not tolerate for people who cheat and deprive others. He knows what is the right thing to do and what is wrong. Throughout the reading, Mr. Chong executes his soft, generous heart yet with powerful and rigorous mind. Doc, a gentle, melancholy scientist works at a laboratory at the Row. Western Biological Laboratory, home of Doc, studies variety types of specimens for research, which is his passion of life. His interest about animals keeps him very happy about what he does. Villagers of the Cannery Row show loyal respect and dignity to Doc. The enthusiasm of driving hours to catch starfishes at the sea is a great adventure. The warmhearted man also helped impoverished people like Frankie. Frankie is a young boy who received no love in his life and also had a physical disorder, which he was unable to control. But over the years spending time with Doc, Frankie was loved and cared by him. Doc is another studious worker who made an effort to fulfill his life with joy and accomplishment. Two characters, Lee Chong and Doc portrayed them...
Saturday, November 23, 2019
Learn the pH of Common Chemicals
Learn the pH of Common Chemicals pH is a measure of how acidic or basic a chemical is when its in aqueous (water) solution. A neutral pH value (neither an acid nor a base) is 7. Substances with a pH greater than 7 up to 14 are considered bases. Chemicals with a pH lower than 7 down to 0 are considered acids. The closer the pH is to 0 or 14, the greater its acidity or basicity, respectively. Heres a list of the approximate pH of some common chemicals. Key Takeaways: pH of Common Chemicals pH is a measure of how acidic or basic an aqueous solution is. pH usually ranges from 0 (acidic) to 14 (basic). A pH value around 7 is considered neutral.pH is measured using pH paper or a pH meter.Most fruits, vegetables, and body fluids are acidic. While pure water is neutral, natural water may be either acidic or basic. Cleaners tend to be basic. pH of Common Acids Fruits and vegetables tend to be acidic. Citrus fruit, in particular, is acidic to the point where it can erode tooth enamel. Milk is often considered to be neutral, since its only slightly acidic. Milk becomes more acidic over time. The pH of urine and saliva is slightly acidic, around a pH of 6. Human skin, hair, and nails tends to have a pH around 5. 0 - Hydrochloric Acid (HCl)1.0 - Battery Acid (H2SO4 sulfuric acid) and stomach acid2.0 - Lemon Juice2.2 - Vinegar3.0 - Apples, Soda3.0 to 3.5 - Sauerkraut3.5 to 3.9 - Pickles4.0 - Wine and Beer4.5 - Tomatoes4.5 to 5.2 - Bananasaround 5.0 - Acid Rain5.0 - Black Coffee5.3 to 5.8 - Bread5.4 to 6.2 - Red Meat5.9 - Cheddar Cheese6.1 to 6.4 - Butter6.6 - Milk6.6 to 6.8 - Fish Neutral pH Chemicals Distilled water tends to be slightly acidic because of dissolved carbon dioxide and other gases. Pure water is nearly neutral, but rain water tends to be slightly acidic. Natural water rich in minerals tends to be alkaline or basic. 7.0 - Pure Water pH of Common Bases Many common cleaners are basic. Usually, these chemicals have very high pH. Blood is close to neutral, but is slightly basic. 7.0 to 10 - Shampoo7.4 - Human Blood7.4 - Human Tears7.8 - Eggaround 8 - Seawater8.3 - Baking Soda (Sodium Bicarbonate)around 9 - Toothpaste10.5 - Milk of Magnesia11.0 - Ammonia11.5 to 14 - Hair Straightening Chemicals12.4 - Lime (Calcium Hydroxide)13.0 - Lye14.0 - Sodium Hydroxide (NaOH) Other pH Values Soil pH ranges from 3 to 10. Most plants prefer a pH between 5.5 and 7.5. Stomach acid contains hydrochloric acid and other substances and has a pH value of 1.2. While pure water free of undissolved gases is neutral, not much else is. However, buffer solutions may be prepared to maintain a pH near 7. Dissolving table salt (sodium chloride) in water does not change its pH. How to Measure pH There are multiple ways to test the pH of substances. The simplest method is to use pH paper test strips. You can make these yourself using coffee filters and cabbage juice, use Litmus paper, or other test strips. The color of the test strips corresponds to a pH range. Because the color change depends on the type of indicator dye used to coat the paper, the result needs to be compared against a chart of standard. Another method is to draw a small sample of a substance and apply drops of pH indicator and observe the test change. Many home chemicals are natural pH indicators. pH test kits are available to test liquids. Usually these are designed for a particular application, like aquaria or swimming pools. pH test kits are fairly accurate, but may be affected by other chemicals in a sample. The most accurate method of measuring pH is using a pH meter. pH meters are more expensive than test papers or kits and require calibration, so they are generally used in schools and labs. Note About Safety Chemicals that have very low or very high pH are often corrosive and can produce chemical burns. Its fine to dilute these chemicals in pure water to test their pH. The value wont be changed, but the risk will be reduced. Sources Slessarev, E. W.; Lin, Y.; Bingham, N. L.; Johnson, J. E.; Dai, Y.; Schimel, J. P.; Chadwick, O. A. (November 2016). Water balance creates a threshold in soil pH at the global scale. Nature. 540 (7634): 567ââ¬â569. doi:10.1038/nature20139
Thursday, November 21, 2019
John F. Kennedy Research Paper Example | Topics and Well Written Essays - 1250 words
John F. Kennedy - Research Paper Example Kennedy. Patrick Joseph Kennedy was an impressively successful banker and a leading figure in Bostonââ¬â¢s liquor trade. John E. Fitzgerald was a politician and served thrice as a U.S. congressman in Massachusetts and later provided his loyal services as Bostonââ¬â¢s mayor. John F. Kennedyââ¬â¢s parents were Joseph Patrick Kennedy and Rose Elizabeth Kennedy who were the offspringââ¬â¢s of Patrick Joseph Kennedy and John E. Fitzgerald. Despite being extremely wealthy, JFK did not enjoy an ideal childhood because he had Addisonââ¬â¢s disease. John F. Kennedy was second of nine children born to Joseph and Elizabeth and he inherited his fatherââ¬â¢s political ambitions after Joe Kennedy Jr. was killed in World War II. (Dallek 2011). The Kennedy family moved to Riverdale, New York in the year 1926. JFK attended Riverdale Country Day School and at the age of thirteen went off to attend Canterbury School in New Milford, Connecticut. Initially, Jack was perceived as an unli kely candidate for public office due to his lack of desire to handle public affairs. Jack won the election as a U.S. congressional representative from Boston in 1946. However, Jack was soon bored with the monotonous routine of the office coupled with his inability to make a big mark in the affairs. (Dallek 2011). The Kennedy family moved to Riverdale, New York in the year 1926. JFK attended Riverdale Country Day School and at the age of thirteen went off to attend Canterbury School in New Milford, Connecticut. Joseph Kennedy was appointed U.S. ambassador to Great Britain while, Jack was still in college. The Great Depression of 1930s did not affect the Kennedyââ¬â¢s because of Josephââ¬â¢s exceptional bussiness skills. Jack graduated from Harvard in the year 1940 as a young charismatic man with devastatingly handsome looks. In 1940, Jack published a book based on a paper he had written in Harvard, the book titled ââ¬Å"Why England Sleptâ⬠was an instant bestseller and br ought fame and attention to JFK. (Raatma 2002).
Tuesday, November 19, 2019
Leadership Assessment Essay Example | Topics and Well Written Essays - 1500 words
Leadership Assessment - Essay Example However, a leader must emulate a style that is focused at creating conducive working environment that is essential for improving the employeeââ¬â¢s productivity. This paper seeks to assess leadership strategies that the director of Peytons Limited Company, an organization I used to work for. One of the strategies that our director applied which had a positive impact on me was the engaging style of leadership. Managers and employees should fully understand the conditions that exist in their organizations. In this way, it is easy for them to emulate effective strategies as a team to address the conditions (Torbert, 2004). It is through identifying the importance of employees in our organization that the director adopted the engaging style. This entailed meting regularly with the employees especially during the period of low sales or reduced profits in order to understand their concern. In this way, the employeeââ¬â¢s problems were easily addressed leading to a significant level o f employeeââ¬â¢s motivation. The director also applied the democratic style of leadership. This entailed making the employees participate in the decision making process by ensuring that each of the worker had an equal chance of giving a feedback regarding the policies that the director emulated. ... Based on the fact that our organization was not engaged in production of large number of products types, the director introduced a sales department, a customer service department as well as an accounting department for each of the products. Each of department involved a strong team of skilled individuals and by allocating various duties to the teams, the director created a sustainable culture of team work leading to the success of the organization. The decentralization of the company activities is another positive implication of the matrix structure that the director adopted. It is vital to note that by ensuring that the employees have the skills and experience to handle various activities, managers are greatly assisted in their duties thus resulting to a strong team work within an organization (Yukl, 2006). As a sales representative in Peytons Company, I participated in making decision on the matters relating to marketing of our products. Through the various meeting we held with oth er members of the sales teams, my relationship skills in the work place were greatly improved. Despite the wide range of activities that our organization was engaged in, the director used various channels of communication to ensure that each of the employees was aware of the company policies. Additionally, the director was aimed at creating high ethical standards that are in line with the government policies in terms of gender balance during employment as well as creating a strong team that was engaged in conflict resolution. The table below indicates the evaluation of the Peytons Director. Aspect of evaluation Poor Good Average Excellent Remarks Maintaining high level of discipline among employees Motivated employees Gender balance during hiring Motivated employees Solving
Sunday, November 17, 2019
Sir Philip Sidney Essay Example for Free
Sir Philip Sidney Essay ââ¬Å"Thou blinds man markâ⬠one of Sir Philip Sidneyââ¬â¢s most famous poem, he writes about desire. In the poem Sir Philip Sidney complains about desire yet he shows us how he was able to overcome desire. He starts off in the poem by saying the following ââ¬Å"Thou Blind Manââ¬â¢s mark, thou fools self chosen shareâ⬠He uses the sentence as a metaphor to compare desire to a snare. Sidney sees desire as a trap, if were to get a hold of oneââ¬â¢s life. Sidney also compares desire to a ââ¬Å"Web of willâ⬠which interprets his meaning of it as a trap. The trap is strong on its victims and has very prominent effects.In the second stanza Sidney exclaims ââ¬Å"Desire, desire! I have too dearly brought.â⬠Sidney uses all these as repetition to show his true feelings of how desire has truly made him undeniably suffer. It shows how much time he has wasted instead of worrying on the more important thing life beholds. He learned to pay for desire with a ââ¬Å"Mangled mindâ⬠The toughest thing was getting over it but Sidney shows desire wouldnââ¬â¢t completely engulf him.In the beginning of the sestet he blatantly speaks of his overcoming of desire, though it did control most of his life. He uses anaphora to highlight desire ââ¬Å"In vain thou hast ruin sought.â⬠In the ending of the third stanza, the speaker gives us the idea of him not being able to fall in desire, virtue brought him back. It gives a great turn point on the complexity of his life.The end is quite overwhelming along with the last two lines of the poem. He speaks of reward after everything he has gone through with desire. To the end of the poem it reads ââ¬Å"Destiny naught but how kill desire.â⬠The paradox enforces that even though he has overcome it doesnââ¬â¢t mean he is finished with. Further more in thou Blind Manââ¬â¢s Mark Sidney couldnââ¬â¢t truly conquer desire because it is a lifelong battle and that trying to control it can destroy s person in the process. It isnââ¬â¢t something you can live without but live with and battle.
Thursday, November 14, 2019
Awareness in Boys and Girls by Alice Munro Essay example -- Boys and G
When children are faced with emotional events that challenge their ideas, they take another step on the road to being ââ¬Å"grown upâ⬠as they discover their identity. The short story ââ¬Å"Boys and Girlsâ⬠written by Alice Munro illustrates this coming of age by allowing us to follow the development of a young girl. We follow the main character, who narrates the story, as she changes from beginning to end. As the story opens, the narrator acts like a care free child, not paying heed to her gender. She then begins to react strongly to the way she is treated by her family and their expectations of her young womanhood. Once she realizes that some changes are inevitable she begins to adopt a new understanding of who she is which is evidence of a more mature way of thinking. This story demonstrates that difficult childhood experiences regarding gender contribute to a developing maturity and are frequently met with varying degrees of resistance. In the early parts of the story, the narrator behaves in a way that would be expected of a young child. She, along with her younger brother, finds Henry Bailey (the familyââ¬â¢s hired hand) to be quite amusing in his antics. She states that ââ¬Å"we admired [Henry] for [his] performance and for his ability to make his stomach growl at will, and for his laughter, which was full of high whistling and gurgling and involved the whole faulty machinery of his chestâ⬠(101). Being afraid of the dark is another experience that she and her brother share, and they fabricate rules that ââ¬Å"When the light was on, [they] were safe as long as [they] did not step off the square of worn carpet which defined [their] bedroom-spaceâ⬠(101). Children that are of a young age will often make up stories that reflect their s... ... let Flora run free, he ââ¬Å"[speaks] with resignation, even good humour, the words which absolved and dismissed [her] for good. ââ¬ËSheââ¬â¢s only a girlââ¬â¢ â⬠(114) to which she states ââ¬Å"I didnââ¬â¢t protest that, even in my heart. Maybe it was trueâ⬠(114). It is not an easy task for a child to understand the obligations that accompany their assigned gender, yet while they encounter difficulties processing these thoughts they are also achieving a greater sense of identity. Different stages of life consist of social rules that encode how one is to behave, however, it is not clearly defined when the transition should occur from young girl to young woman. It is not surprising that learning about gender roles and their associated responsibilities is not an easy part of a young childââ¬â¢s maturation and is often the result of a very emotionally charged collection of experiences.
Tuesday, November 12, 2019
Corporate Strategy Essay
Diversification is even more prominent in other parts of the world â⬠¢ Grupos, chaebol, business houses, keiretsu, and so on ââ¬â Poor corporate strategy is common ââ¬Å"Excite, one of the leading Internet services companies, yesterday [received a] takeover offer from Zapata, a Texas-based group with holdings in marine protein and food packaging companies. Citing the ââ¬Å"excellent fit with Zapataââ¬â¢s new strategic direction,â⬠Avram Glazer, Zapataââ¬â¢s chief executive officer, said the proposed transaction ââ¬Å"makes sense for Exciteââ¬â¢s shareholders because of the capital resources that Zapata can bring to Excite. â⬠Financial Times, May 22, 1998 2 What diversified corporation did this become? 3 Decomposition of Variance in Profitability: Evidence from the United States Year 2% Industry 18% Corporate parent 4% Transient 46% â⬠¢ In the U. S. corporate strategy is typically the icing on the cake, not the cake itself ââ¬â Business units must be competitive on their own merits ââ¬â â⬠¦in attractive industries â⬠¢ But the icing can make the decisive difference between a good cake and a bad one Business segment 30% Note: Ignores covariance terms; based on 58,132 observations of 12,296 business segments in 628 industries in the United States Source: Anita M. McGahan and Michael E. Porter, â⠬Å"How Much Does Industry Matter Really? â⬠Strategic Management Journal, 1997 4 Decomposition of Variance in Profitability: Evidence from 14 Emerging Economies â⬠¢ In much of the rest of the world, corporate strategy is more prominent â⬠¢ Membership in a diversified entity has a larger effect on profitability â⬠¢ The effect on profitability is more likely to be positive Source: Tarun Khanna and Jan W. Rivkin, ââ¬Å"Estimating the Performance Effects of Business Groups in Emerging Markets,â⬠Strategic Management Journal, 2000 Countries: Argentina, Brazil, Chile, India, Indonesia, Israel, Mexico, Peru, the Philippines, South Africa, South Korea, Taiwan, Thailand, and Turkey Litmus Test of Corporate Strategy â⬠¢ Is the combination of all businesses of the firm worth more than the sum of how much each business is worth individually? ââ¬â The answer could be less, e. g. J. C. Penney telemarketing division was worth 3X the market value of the entire firm â⬠¢ When deciding whether or not to acquire another business, you need to decide BOTH ââ¬â whether you have a competitive advantage running that business ââ¬â AND how it will contribute to the fit among the other 6 businesses you are running Acrobat Document 7 The Walt Disney Company: Stock Price vs. S&P 500, 1984-1994 8 The Walt Disney Company: Stock Price vs. S&P 500, 1995-2005 9 Two big problems 1. Growth at all costs: â⬠¢ This is an example of what happens when a solid corporate strategy meets an aggressive growth goal 2. Mismatch between strategy and organizational structure: â⬠¢ You can have a corporation with businesses that are closely connected like the classic Disney businesses and then run the businesses together in a tightly integrated way. That can work. â⬠¢ You can have a corporation with the broader scope of later Disney and run them in a loosely coupled way. That can work. â⬠¢ But if you have a corporation with the broader scope of later Disney and run them like the classic Disney, with heavy-handed management from the top, searching for synergy that doesnââ¬â¢t really existâ⬠¦then you get into trouble. ââ¬â In 2005, ABC President Robert Iger replaces Eisner 10 The Walt Disney Company: Stock Price vs. S&P 500, 2005-2012 11 The Walt Disney Company: Take-aways Core lessons of corporate-level strategy â⬠¢ Competition occurs at the level of the business unit â⬠¢ Corporate strategy is a success or failure to the extent that it enhances business unit competitive advantage ââ¬â Is the relative gap between WTP and cost larger than it would be otherwise? â⬠¢ Two tests: ââ¬â Better-off: Does the presence of the corporation in a given market improve the total competitive advantage of business units over and above what they could achieve on their own? (Whatââ¬â¢s the added value of the corporation? ââ¬â Ownership: Does ownership of the business unit produce a greater competitive advantage than an alternative arrangement would produce? â⬠¢ A corporation is more likely to pass the tests when it has some shared resource that (a) creates competitive advantage for the business units and (b) is difficult to trade efficiently via the market ââ¬â E. g. , access to animated characters ââ¬â Making business units ââ¬Å"better offâ⬠sounds easy, but it typically requires sophisticated structures, systems, and processes, plus cultural supports 12 Corporate strategy entails trade-offs Either focus onâ⬠¦ or focus onâ⬠¦ Guidance on the Projects Overall Grading â⬠¢ The project must cover all three components of the class ââ¬â Human and Social Capital ââ¬â Strategy ââ¬â Multinational Management Components of Grade (NOT equally weighted) â⬠¢ Use of frameworks (most important issue) â⬠¢ Quality of research â⬠¢ Innovativeness/Insight of analysis â⬠¢ Integration of different components of class â⬠¢ Quality of communication 14 â⬠¢ ? of grade will be based on presentation; ? on final project write up â⬠¢ We will also use a peer assessment to adjust the grade for effort put in by each team member
Sunday, November 10, 2019
Individual Reflection : Handling Difficult Conversation
This paper is my individual reflection on how to handle difficult conversations. We are faced with difficulty to transfer the message we want the other to understand and comply or support. Because of this complexity of communication barrier we end up in a conflict or a confrontation. When this happens we let go of the problem ââ¬â forget it , avoid it, avoid being involved or ignore it. Learning two way conversation and certain strategies to handle a difficult conversation, is a step to better yourself in the way you voice out without any personal intent.In our everyday lives whether professional or personal we always encounter a difficult conversation ââ¬â conflict on one and confrontation on the other. Most in some cases goes for the best of intentions for the benefit or interest of the person or the company. But what makes it a difficult conversation is how you relay the message on board, how one decides to handle it, how you understand it, how your message is being unders tood by the other and whether to comply or give support.My individual reflection for this is an incident that has occurred between two directors of the company whom are also the proprietors of the company ââ¬â my mother and I. As much as my mother and I are the sole owners of the company, my late father left behind, I would like to use it in relation to this topic of difficult conversations in a professional setting. My mother and I have different ways of doing things and have different ideals when it comes to running a business. She is my superior as the Managing director of the company.She is old fashioned in her approach to things and also does not read or write and I am kind of what Iââ¬â¢ll like to describe as transforming. There was a situation that occurred when some of our clients were complaining about the quality of the TV sets in their rooms and how they didnââ¬â¢t like the idea of them having to pay that much money for a night in the hotel and have to watch a b oxed TV instead of the new flat screen TV that were in vogue. I decided to have a meeting with my mother on this matter to explain the importance of upping our standards in terms of quality.My mum found this statement from me demeaning and queried me that itââ¬â¢s not in my place to talk to her about such matters. I on hearing those exact words flamed up and attacked saying I had as much rights and power as her when it meant running of the company and as such my opinions as well as decisions matters whenever I decide to put them forth. Next thing I noticed was that our conversation became so heated and filled with argument that we weren't even talking about the success of the business anymore but moved from away from its professional discussion to that of a personal confrontation.I decided to stop talking about this because I noticed my mother wasn't being receptive to anything I was saying at that moment, so I let the topic drop for that moment but went on to contact my aunt and explained to her my views on the issue and how difficult it was for my mother to see my view on the issue. This turned out to be a good idea as my aunt was able to relay my opinion concerning the company and its improvements and she helped to straightening out a lot of things also.Using my aunt as an intermediary between my mother and I was effective as it was able to quell the discord we were having as well as relay my opinions on the pressing issue at hand at that moment in time. But as time goes by I sat and thought over things that I cannot be using my aunt as an intermediary all the time my mother and I are having an argument. I had to think of a more approachable way to rely my messages across to my mother without creating any misunderstanding. I realized that I needed to deliver the message towards thinking of it as a two-way learning conversation.à (Christensen, 2011).When I thought over our argument I realized I involved too much emotions and forgot about the companyâ⠬â¢s interest. In that I noticed how money, as well as emotions are factors that lead to difficult conversations as Christensen. K (2011). Moreover I also didnââ¬â¢t take into consideration the age difference, refinement of etiquette, difference of seeing things and also literateness.I sat with my mother on a normal day and asked her ââ¬Å"Mom, how did you understand when I told you we had to upgrade the quality of services we offer in the hotel?â⬠, she said ââ¬Å"Mariah, I am not stupid you know, I do not know how to read and write and that is not my fault because my parents couldnââ¬â¢t send me to school but I give you the opportunity and you benefitted to where you are today, and when you want to say something, talk to me in a manner you donââ¬â¢t have to be sarcastic. â⬠It took me a while to understand what she meant by me being sarcastic. I wondered whether my being straightforward telling her the truth was unacceptable or was it the way I said it.As acco rding to Amy & Diana I realized I had a personal motive conflict between my mother and I when there are better ways to voice it out calmly without involving any personal interest or have any personal intention whatsoever Moreover I remembered what my father told me once that in business donââ¬â¢t argue to win or to imply who is right or wrong. A problem or an unpleasant event has happened instead of sitting there and complaining and arguing what should and should not be done, take the professional actions to solve the problem if it benefits the company and everybody at the end. No loss occurred and incurred.Well, if I had listened to my father I do not think I would end up having an argument with my mother and wasting time to solve the problem. Nevertheless, from this course I have learned from Amy & Diana to practice self ââ¬â management ââ¬Å"the ability to examine and transform the thoughts and feelings that hijack oneââ¬â¢s ability to reason cally when conflicts heat upâ⬠, reflecting on spontaneous reactions ââ¬â ââ¬Å"once a conflict triggers an emotional reaction, reflecting can cool oneââ¬â¢s own emotion down by turning the automatic ââ¬Å"goâ⬠response into a more deliberate ââ¬Å"knowâ⬠responseâ⬠, reframing and manage conversations.Moreoevr according to Engels, he stated that when you deliver difficult messages you should avoid ordering/directing, warning/threatening, preaching/moralizing, advising/giving solutions, evaluating/blaming and interpreting/diagnosing. In which I realized I was having a rather ordering tone with my mother. Being that I am able to admit where I am having a problem with delivering my messages, from what I have learned I would be well prepared to most especially listen before I react and plan for a better conversation and find a more comfortable way in relaying my messages across.
Thursday, November 7, 2019
4 Rules For Creating Awesome Content Your Audience Loves
4 Rules For Creating Awesome Content Your Audience Loves I know youââ¬â¢re not just another aimless blogger (or podcaster, video maker, [insertà what you doà here]) looking to clutter up the Internet. You have a specific purpose behind your content. You want to create contentà that is valuable for your audience and grows your business. Thatââ¬â¢s the good news. The bad news is that, even with a noble purpose like that one, itââ¬â¢s really hard to get your content noticed. 4 Rules For Creating Awesome #ContentMarketing Your Audience Will Love via @sonjajobsonNo one is looking for plain old ââ¬Å"accurateâ⬠or ââ¬Å"relevantâ⬠content anymore. They donââ¬â¢t have to look for it because itââ¬â¢s flooding their inbox and social streams constantly, like an all-you-can-eat buffet. Your audience wants something more. They want content that not only provides accurate and relevant information, but something that applies to their specific situation, something they can relate with, and something that helps them make real, significant improvement in their life. Whether youââ¬â¢re aiming to teach, inspire, or entertain with your content, use the following 4 rules to create contentà that your audience will love, share, and come back for. No one looks for accurate or relevant #content. Thats everywhere. Yours has to be better.Rule #1 ââ¬â Not All Topics Are Created Equal Your readers are very picky. And why shouldnââ¬â¢t they be? Somewhere around 2 million blog posts are written every day. Thatââ¬â¢s a heckuva lot of content to choose from. So when it comes to picking a topic for your next blog post or video, itââ¬â¢s worth putting in a little extra time- and research- to get it right. And thereââ¬â¢s one more thing to consider: A content topic that sounds great to you might not sound great to your audience. In order to stand out from the sea of content weââ¬â¢re all swimming in, you need to get inside your readers head. And hereââ¬â¢s how to do it. Step 1: Stop confusing ââ¬Å"audienceâ⬠with ââ¬Å"peersâ⬠. Sometimes when we sit down to create content, we accidentally slip into peer-mode. This is when weà create content that weà think will be impressive in ourà industry. The problem is this: Content that impresses others insideà our industry isnt necessarily what will impress ourà audience. Make sure youââ¬â¢re addressing topics that will help your viewers, not your peers. A topic that sounds great to you might not sound great to your audience. #blogging #contentmarketingStep 2: Do some Internet stalking. The very best way to find out what your audience really wants to know about is to go straight to the source. Look at questions your readers are asking, the problems they are struggling with, and the solutions they are searching for. Scour the comments sections on other related blogs to see what people are asking about. Check out QA websites like Qu0ra and Yahoo! Answers. Scanà profiles on social media for complaints, questions, or rants. This is all fodder for your next irresistible piece of content. Researchà questions, problems, struggles, and solutions. #contentmarketing #bloggingStep 3: Look before you write (or record). Most topics have already been written about. Itââ¬â¢s really hard to come up with a 100% original idea to create content on, so Iââ¬â¢m not going to suggest you try and do that. But you should avoid creating content that is nearly interchangeable with whatââ¬â¢s already out there. So after youve decided on a topic, do a quick Google search to turn up other content written on the subject. Ask yourself, ââ¬Å"how can I improve on whatââ¬â¢s already being said?â⬠and ââ¬Å"were there any questions left unanswered in that post/video/etc.?â⬠and ââ¬Å"how can I put my own spin on this subject?â⬠Connect with your audience by improving on the #content that already exists. #contentmarketingRule #2 ââ¬â Relate With Your Audience Earlier, we talked about how there is an abundance of blogà posts written every day, and how almost every topic has already been written about. This has led to a very important shift in what people are looking for online. Instead of searching only for accurate information and helpful tips, they are looking for those things piled on top of a style, personality, or a view point they can relate to. Your audience might have read a dozen blog posts on how to choose the right color paint for their kitchen remodel, but they might not really get it until they hear it from you. Your unique perspective, background, opinions, and personality will make your content unique. It wonââ¬â¢t appeal to everyone, but it will appeal very strongly to those that relate with you (aka your dream customers or readers). So how, exactly, do you tap into what makes you you in order to create content that your readers can relate with? Start by getting comfortable showing some vulnerability. Get vulnerable with your audience. Shareà opinions, values, and failures. #bloggingWhen we put our opinions, values, past failures (and even successes) out there, we open ourselves up to some degree of push back. But we also open ourselves up to a whole new level of connection with our audience. People can find facts anywhere- what they really want is the story. Your story. Rule #3 ââ¬â Stay Focused Youve probably heard the expression that people have the attention span of a goldfish online. Itââ¬â¢s true that almost all of your visitors have their cursor hovering over the back button, so itââ¬â¢s vital that you find a way to capture and keep their attention. One of the best ways to accomplish this is to stay focused. Bunny trails, long-winded introductions, and off-topic side notes are great ways to lose your visitorââ¬â¢s attention. Choose one very specificà topic for each piece of content, and then stick to it. If you try to tackle a topic thatââ¬â¢s too large, youââ¬â¢ll feel yourself drifting from point to point. Bunny trails, long-winded introductions, and off-topic side notes lose attention. #bloggingHereââ¬â¢s a trick for making sure your content is focused: Identify the outcome you want for your audience after they viewà your content. What one thing do you want them to learn, understand, or get inspired about? At every paragraph, bullet point, and sub-header, ask yourself ââ¬Å"does this help my visitor accomplish that one specific goal?â⬠Does every paragraph, bullet point, and sub-header help your audience accomplish a specific goal? #4 ââ¬â Give Them An Easy Win Remember the outcome you identified a minute ago for your audience to achieve after viewing your content? This is the step where you drive that home and createà content so valuable that your audience will love it, share it, and come back for more. We know that valuable content should help our audience achieve something (whether itââ¬â¢s a specific goal, a lifestyle change, or even a mindset shift), but achieving it is often a process. We all tend to resist starting a new process- whether itââ¬â¢s for a lack of time, motivation, or courage- so how can you help people act on your content? The simple answer: Make it ridiculously simple to do so. The actual process of achieving the outcome your content was created to produce might take a while (say, losing weight), so break the process down and identify one, tiny step your audience can take in that direction. For our ââ¬Å"losing weightâ⬠example, maybe this small step is identifying one thing they could do today to eat just a little bit healthier or get in an extra 10 minutes of exercise. Choose something very small that your audience can do for an easy win. It will build momentum toward that goal. This transforms your content from something abstract into something actionable.
Tuesday, November 5, 2019
Founding of the Colony of Georgia
Founding of the Colony of Georgia The colony of Georgia was the last of the formally founded colonies in what would become the United States, in 1732 by Englishman James Oglethorpe. But for nearly 200 years before that, Georgia was a disputed region, with Spain, France, and England jockeying for the control of land owned by several powerful Indian groups, including the Creek Confederacy. Fast Facts: Colony of Georgia Also Known As: Guale, Carolina ColonyNamed After: British King George IIFounding Year: 1733Founding Country: Spain, EnglandFirst Known European Settlement: 1526, San Miguel de GualdapeResidentialà Native Communities: Creek Confederacy, Cherokee, Choctaw, ChickasawFounders: Lucas Vzques de Ayllà ³n, James OglethorpeFirst Continental Congressmen: NoneSigners of the Declaration: Button Gwinnett, Lyman Hall, and George Walton Early Exploration The first Europeans to set foot in Georgia were Spanish conquistadors: it is possible that Juan Ponce de Leon (1460ââ¬â1521) made it to the coastal reaches of the future state by 1520. The first European colonization was on the coast, probably near St. Catherines Island, and established by Lucas Vzques de Ayllà ³n (1480ââ¬â1526). Called San Miguel de Guadalupe, the settlement only lasted a few months before it was abandoned over the winter of 1526ââ¬â1527 due to illness, death (including its leader), and factionalism. Spanish explorer Hernan de Soto (1500ââ¬â1542) led his expeditionary forces through Georgia in 1540 on his way to the Mississippi River, and the De Soto Chronicles contained notes about his journey and the Native American inhabitants he met along the way. Spanish missions were set up along the Georgia coast: the most permanent of those was established by the Jesuit priest Juan Pardo on St. Catherines Island in 1566. Later, English settlers from South Carolina would travel into the region of Georgia to trade with the Native Americans they found there. Part of Georgia was subsumed into the Carolina colony in 1629. The first English explorer was Henry Woodward, who arrived at the Chattahoochee falls in the 1670s, what was then the center of the Creek Nation. Woodward formed an alliance with the Creek and together they forced the Spanish out of Georgia. The Margravate of Azilia The Margravate of Azilia, a colony proposed in 1717 by Robert Montgomery (1680ââ¬â1731), the eleventh Baronet of Skelmorlie, was to be located somewhere between the Savannah and Altamaha Rivers, as an idyllic establishment with a palace of the margrave (leader) surrounded by a green space and then in descending circles farther and farther from the center, sections would be laid out for barons and commoners. Montgomery likely never made it to North America and Azilia was never built. In 1721, while Georgia was part of the Carolina Colony, Fort King George near Darien on the Altamaha River was established and then abandoned in 1727.à Founding and Ruling the Colony It was not until 1732 that the colony of Georgia was actually created. This made it the last of the thirteen British colonies, a full fifty years after Pennsylvania came into being. James Oglethorpe was a well known British soldier who thought that one way to deal with debtors who were taking up a lot of room in British prisons was to send them to settle a new colony. However, when King George II granted Oglethorpe the right to create this colony named after himself, it was to serve a much different purpose. The new colonyà was to be located between South Carolina and Florida, to act as a protective buffer between the Spanish and English colonies. Its boundaries included all of the lands between the Savannah and Altamaha rivers, including much of present-day Alabama and Mississippi. Oglethorpe advertised in the London papers for poor people who would get free passage, free land, and all the supplies, tools, and food they would need for a year. The first shipload of settlers set sail aboard the Ann in 1732, disembarked at Port Royal on the South Carolina coast, and reached the foot of Yamacraw Bluff on the Savannah River on February 1, 1733, where they founded the city of Savannah. Georgia was unique among the thirteen British colonies in that no local governor was appointed or elected to oversee its population. Instead, the colony was ruled by a Board of Trustees that was located back in London. The Board of Trustees ruled that slavery, Catholics, lawyers, and rum were all banned within the colony. That would not last. War of Independence In 1752, Georgia became a royal colony and the British parliament selected royal governors to rule it. Historian Paul Pressly has suggested that unlike the other colonies, Georgia succeeded in the two decades before Independence because of its connections to the Caribbean and based on an economy of rice supported by the enslavement of Africans.à The royal governors held power until 1776, with the beginning of the American Revolution. Georgia was not a real presence in the fight against Great Britain. In fact, due to its youth and stronger ties to the Mother Country, many inhabitants sided with the British. The colony sent no delegates to the First Continental Congress: they were facing attacks from the Creek and desperately needed the support of regular British soldiers. Nonetheless, there were some staunch leaders from Georgia in the fight for independence including three signers of the Declaration of Independence: Button Gwinnett, Lyman Hall, and George Walton. After the war, Georgia became the fourth state to ratify the US Constitution. Sources and Further Reading Coleman, Kenneth (ed.). A History of Georgia, 2nd edition. Athens: University of Georgia Press, 1991.à Pressly, Paul M. On the Rim of the Caribbean: Colonial Georgia and the British Atlantic World. Athens: University of Georgia Press, 2013.Russell, David Lee. Oglethorpe and Colonial Georgia: A History, 1733-1783. McFarland, 2006Sonneborne, Liz. A Primary Source History of the Colony of Georgia. New York: Rosen Publishing Group, 2006.à The Margravate of Azilia. Our Georgia History.
Sunday, November 3, 2019
Name As Object Of Self-Identical Essay Example | Topics and Well Written Essays - 2000 words
Name As Object Of Self-Identical - Essay Example In addition, names are responsible for how we first perceive ourselves. Parents after naming their children interact with them using these names. Names describe a personââ¬â¢s present self and more often than not they help people in forming their own first impressions. Names, whether given by parents or individually chosen are key in developing oneââ¬â¢s self-identity. People try to live up or run away from their names. The concept of self-identity, in recent years, has been the subject of many psychological, social and anthropology discussions (Perry, 2002, p4). This essay will analyze the influence a name or names have on the self-identity of a person, culture, organization or country. In anthropology, the term self-identity is usually in the context of ethnic identity. That is the perception of oneself, or self-sameness, in regard to others. Their joint characteristics of language and culture of the group form the groupââ¬â¢s identity. Names and identities are peas in a pod. They are similar in nature as people confuse the two quite a lot. Names can refer to identities but they do not dictate an objectââ¬â¢s or personââ¬â¢s self-identity. Names, unlike other identifying markers, are not subject to stereotyping. People rarely associate a name with a behavior or reputation; however, the name provides a platform from which a person judges his fellow human. A name, let us say ââ¬Å"Johnâ⬠, quickly resonates with people. From this name, people are able to quickly know your background, compare you to other ââ¬Å"Johnsâ⬠they know, among other relevant information they have on the name ââ¬Å"Johnâ⬠. These observations summarize the powerful effects a name has on others. After birth, parents spend plenty of time researching and considering the name they will give to their child (Perry, 2002, p5). Several factors are considered when choosing a childââ¬â¢s name as it prepares the child for the future. Parents will give strong names for their boys and feminine names for the boys. Majority of parents will choose names that are not prone to teasing or mocking by other children or people when they grow up.
Friday, November 1, 2019
Caja Mediterrneo Bank Insolvency Case Study Example | Topics and Well Written Essays - 2000 words
Caja Mediterrneo Bank Insolvency - Case Study Example The trademark Caja Mediterrà ¡neo started being used in 2007. Initially the bank used the trademark Caja de Ahorros de Alicante y Murcia. Some of the institutions absorbed to form CAM include Caja de Ahorros de Torrent, which had been formed in 1906, and Caja de Ahorros Provincial de Alicante y Valencia which was absorbed in 1991 (ââ¬ËCaja Mediterraneo and Accenture Deploy Alnova Core Banking Platformââ¬â¢ 2010, Web). By 1975, several other institutions had joined to form the current CAM. Such institutions included Caja Rural de Ahorros y Prà ©stamos del Sindicato Catà ³lico Agrà cola de Yecla, Monte de Piedad y Caja de Ahorros de Alcoy, Caja de Ahorro y Monte de Piedad de Yecla, Caja de Ahorros de Nuestra Seà ±ora de los Dolores in Crevillent, Caja de Ahorro y Monte de Piedad de Elche, Caja de Ahorros de Novelda, Caja de Ahorros de Nuestra Seà ±ora de Monserrate, Caja de Ahorros del Sureste de Espaà ±a, Caja de Ahorro y Monte de Piedad de Alicante, and Caja de Ahorro y Monte de Piedad de Jumilla. Others include Caja de Ahorro y Monte de Piedad de Murcia, Caja de Ahorro y Monte de Piedad de Cartagena, and Caja Rural de Ahorros y Prà ©stamos del Sindicato Catà ³lico Agrà cola de El Progreso (ââ¬ËSpain's central bank favors merger of Caja Madridââ¬â¢ 2010, Web; manta 2012, Web). By December 2007, CAM Bank was considered the fourth largest Spanish savings Bank. The ranking was based on customer loans and deposits. Moreover, the Bank was ranked the third larger in term of market share and the number of office openings. The bank originated in Murcia and Alicante provinces and offered banking services across Spain. With a network of about 1,100 offices, the bank employed about 7,100 workers and served more than 3, 300, 000 clients. CAM was mainly involved in retail banking. The customers included Small and Medium Enterprises (SMEs) and individuals. In addition, the bank was involved in the provision of services such as insurance as well as asset management (Anon 2011, Web).
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